Altrüus is the social gifting platform that helps retailers connect with profitable customers through their hyperlocal social groups, using business-sponsored gifts as an advertising alternative, and user-paid gifts as a new mobile sales channel. We enable users to interact like a social network, and focus on the emotions of giving. On one side we have retailers wanting to connect with profitable customers. Daily deal sites are ineffective and traditional advertising provides vague metrics; On the other side we have a broken tech gifting industry that focuses on efficiencies instead of the real driver of gifting: emotions. With Altrüus retailers can leverage the existing relationships of their current customer base to grow organically and in a sustainable way.