Dare to Choose! Willem & Too is born out of a genuine people leader’s conviction to define concepts at the business that speak of collaboration, collective success, and a ‘never quit’ attitude. TOO (Touch of Orange) is our promise of Togetherness, Ownership, Opportunities. Leadership for a renewed world! With fact-based ideas and experience-backed solutions for hospitality, lifestyle, and travel sector – Willem&Too is a specialized eco-system, led by Willem van de Zee, who style, scale and sustain high-performing operations in Hotel Management, Asset Management and People Management.