The aim of The Plant Project is to reintroduce natural, healthy ingredients into our lives, eliminating toxins and harmful ingredients that do not benefit our bodies and our environment. Some of what we put on our skin is absorbed into our bloodstream, and The Plant Project's aim is to create products healthy enough even to eat, derived from organic sources as often as possible. As we become more interested in eliminating artificial ingredients in what we eat, the next step is to improve what we put on our skin.