“We combine a lot of experience, with a lot of fresh new thinking about insurance.” Anthony Selm & John Daniel Farlow, Founders & Owners, Having over 20 years of combined experience in the insurance industry at this young of an age truly separates us from other agencies. We share an enthusiasm for insurance, we also recognize how customers can be served much, much better. Being young and open to new ideas, we have discussed this–a lot. Eventually, that led us to think: Why not form a company of our own that isn’t bound by tradition but instead reinvents the customer experience? That’s how The Modern Insurance Store was created.