Nicolas Flamel was a 14th century alchemist to whom legend attributes the discovery of the Philosopher's Stone, the substance capable of transforming all metals into gold. At Flamel we know that data are today's gold and we work wisely to extract all the value they contain. Flamel has developed a series of innovative algorithms able to collect and analyze digital dialogues, filtering them through psycholinguistic principles, which provide valuable insights. Insights that are the key to improve the reputation, the positioning and the strategies for companies, entities, institutions, or public people.