ISTO is an old Russian word [истое] — the basis, the essence, the most important. We believe that branding should capture the essence of a product or service and declare it loud and visually clear. Being a part of one of the leading Russian digital communication groups - JAMI, we started with branding in more than 8 years ago, but most years of our experience lies in digital marketing and communication. Now we move back to where it started, approaching branding as a core substance in the digital ecosystem. Our product focus is naming, brand strategy, visual identity, content & social, web, print, packaging. We are open for different spheres of clients business, but we especially love working with digital startups, fintech, gaming, entertainment.