We were roommates at Tulane University and after graduation, we took an epic journey to the highlands of Jalisco to create a superior quality proprietary tequila that was accessibly priced. That tequila became De-Nada which stands for purity and giving back. Over a toast, we partnered with the Vivanco family, 5th generation distillers, who shared our values of quality, sustainability, and entrepreneurship. De-Nada's master distillers Sergio Cruz and César Vivanco are truly masters of their craft. They make every batch of De-Nada using 100% estate-owned blue weber agave, cultivated in the Highlands of Jalisco, Mexico where the terroir’s unique elevation results in a smooth, tropical flavor. These fully matured agaves are baked using brick ovens and ultimately roll-milled to extract their sweet sweet juices. During the fermentation process, classical music is played to help optimize sugar conversion. Lastly, the tequila is double distilled in Alembic copper pot stills. Completely unadulterated, De-Nada has no added sugar, perfume, flavoring, or coloring; just a clean, premium sipping tequila. The Reposado is aged in ex-bourbon American oak barrels for a minimum of 4 months, while the Blanco is poured straight into the bottle once it reduces to 40% abv. Sound like a mighty process? Yes, it is. But trust us, it's worth it. You'll thank us later. ~Danny & Adam