This is the story of how a simple, but clever Yethu delivery service app enables the South African taxi industry to help their own community to cope with their day-to-day challenge of getting basic goods for their homes by unlocking the hidden logistic potential inside the taxi network. Yethu is a tech start-up that provides access to delivery services for the underserved African township and rural consumer market, through enabling existing commuter taxi networks. The Yethu founding team is made up of entrepreneurs, actuaries, product designers, marketers and masters of technology. What do we all have in common? A drive to create human-centric products, enabled by technology, that offer access to goods and services to South Africans in underserved communities. We're always looking for partners who share our vision. If you'd like to collaborate with Yethu, drop us a line.