Donutology 101: Delicious Experiments After years of research, we’ve made an astonishing discovery — everyone has a unique donut gene. People don’t just want plain and simple anymore. They want a donut that expresses their unique personalities. So we built a laboratory that lets you experiment with that gene, mixing and matching flavors in a quest to discover your perfect donut. Because we believe the perfect donut is the donut made the way you want it, with a whole lot of variety and locally sourced ingredients like 100% Kansas-grown wheat. Donutology is a simple equation — you pick your donut, icing, toppings and drizzle, then we create it right before your eyes, and serve it up hot, fresh and yummy.