Over half a decade ago when the term New Media was not widely recognized, we created our agency. We wanted to captivate audiences with the use of new technologies not yet widely adopted. Over the past few years, we have spent countless hours crafting (or krafting) our own experience softwares dedicated to brand activations and multi platform deliveries. Some of these tools put emphasis on the use of Augmented and Virtual Reality technologies. We found success by sticking to a formula and networking with people and companies who share our passions.