The Stratford Tourism Alliance (STA) Corporation was established in 2007. It is a private sector, not-for-profit incorporated body with industry membership and City of Stratford representation. It is a membership-driven marketing company, directed by a Board of Directors made up of private and public sector representatives. The corporation is managed by full-time staff. The STA is funded by membership fees, consumer accommodation fees, advertising, partnership funds and the City of Stratford. The goal of the STA is to strengthen the local economy and enrich the quality of life in the City of Stratford and area. The STA promotes Stratford and area's many facets - its distinctive attractions and events, the rich physical heritage character of the community, innovative cuisine, superior accommodations, spectacular personal service and unique shopping - all in an intriguing and welcoming community. For more information on the Stratford Tourism Alliance, please visit www.visitstratford.ca.