Our philosophy is about responsible leadership. Responsible companies have the power to make positive change for our society. During Covid-19 world dependence on the Pharmaceutical industry became clear. Pharma has a key role in the survival and prosperity of our species. Pharmaceutical companies need & should play the role in society that they are meant to. Sustainable leadership in the development of medicine. Together with pharmaceutical companies, investors, governments, NGOs and other stakeholders we can combine the goals of science and business to create a new vision for improving development of medicine, redefining the role and reach of the pharmaceutical industry.