DMY BY DMY are an independent British brand creating high quality, design-led sunglasses for the women of today. Founded in 2018, their goal was simple: to create high-quality, affordable sunglasses that would stand the test of time, becoming capsule accessories for the modern woman. In less than three years since their launch, DMY BY DMY have captured the attention of women worldwide. Their styles can not only be found in bespoke, independent boutiques across the globe but also on international, industry-leading retail platforms worldwide. They have recently gained recognition as "Every Celebrity's Go-To Sunglasses Brand" with their frames worn and loved by Justin Bieber, Kendall Jenner, Kourtney Kardashian, Bella Hadid, Gigi Hadid, Hailey Bieber and Irina Shayk.