Advertising was so easy when all you needed to do was be found in Yellow Pages, run a tv ad and put your business in the local paper. Advertising now is so much more than that, the digital environment that we live in today, that consumes our lives, a survival for some, is a lot more complex. The digital space changed before our very eyes, and moved so fast that we blinked and missed most of it. So how does a business owner know what to do? How does a business owner who is already wearing 4 different hats, know where to start? who to trust? and what is right for their business? Well the answer is, some do and some don’t. I have been in the corporate world for my whole career, and after 24 years I have decided that it is a time for change, and rather than sit on the opposite side of the table, I sit on the same side of the table and help businesses in this space. Today I am an advertising consultant, and wouldn’t have it any other way…well for now anyway!