The mission of Monolids Collective (MoCo) is to help create a more inclusive beauty industry by catering to -- and celebrating -- women whose features don’t fit into traditional, Western-centric beauty standards. We design and bring to market products for people with monolids and hooded eyelids, making it vastly easier for these underserved customers to find tools that work for their specific features. MoCo, though, is more than a product line; it’s a community and a resource for women who have been left out of the conversation for far too long. We will create an online forum -- for us, by us -- where tutorials can be viewed, pictures can be posted, and support will be available to anyone who needs it. MoCo will use its platform and resources to showcase the unique beauty of monolids and hooded eyelids. Our hope is that our focus on representation will help each member of our community embrace her own natural beauty in new and profound ways.