Endurance Magazine became the leading lifestyle resource in the Southeast and Mid Atlantic. With over 180,000 monthly readers and a digital audience of over 250,000, Endurance Magazine has engaged and inspired its readers to realize life-changing achievements. Endurance also produced landmark events including the Tar Heel 10 Miler, Bull City Race Fest, and Ramblin Rose Women's Triathlon Tour attracting over 15,000 people annually to participate in one or more of their events.