formfollowsconcept is founded by Robert Hofstede and Geert Pelsma. After being baseball buddies back in the days they came in contact again in Amsterdam. While playing 'catch' in the Vondelpark, the conversations moved more and more towards overthinking they everyday life and all its small habits and patterns. Robert from a design perspective and Geert from a marketing point of view. These different angles always came together in a mutual conceptual thought. During these conversations the intention to do a project together changed into founding a company together. This is how formfollowsconcept was founded and became a creative concept agency.