Rachel's Kitchen fulfills a niche segment in the restaurant space, transforming fast casual into fresh casual by focusing on wholesome food, with fresh ingredients, often locally sourced. Most establishments only have a passing interest in food quality and focus instead on table turn-over and their bottom lines. Rachel’s Kitchen is here to redefine what it means to be a local restaurant, including not just serving food but also serving the community, and it’s never looked or tasted better. As an emerging brand, franchisees play a significant role in the development and growth of the brand.