All the best sportsmen and women use coaches as a matter of routine. In fact, you will never find a top performer who doesn't have at least one coach. It is a matter of fact that you can't achieve your very best without the assistance and support of an experienced coach. Yet, in the field of business, coaching is associated with remedial actions to fix poor performance. This is such a shame, as it means many good business people are consigned to accept results far below what they deserve. Despite this, an article in the Daily Telegraph recently noted that 39% of FTSE CEOs had used a professional coach. In large organisations, more and more coaches are being employed in order to help tomorrow's leaders be the best that they can. Doesn't it make sense to invest a little money in our own future? The clients that we coach in sales and marketing are mostly already very successful business men and women who have the ambition and determination to get the very best results their businesses can provide them.