Toe’ds™ was founded in 2007 by two long-time friends, Kathleen Fleming and Martha Bibby, who decided to make a sock that was functional, yet comfortable, and wouldn’t show when worn with certain types of shoes. TheToe’ds™ story began after a long and unsuccessful search to find a sock that could be worn by men with casual shoes such as loafers, open-back shoes like clogs, or hiking sandals, but wouldn’t show over the top of the shoe or wouldn't “scrunch” down into the toe of the shoe.