INITIA is an independent design consultancy studio specialising in all aspects of automotive design. INITIA provides best in class creative services to automakers, automotive Tier-1's and mobility solution providers. Creative services include automotive design and styling - 4wheeler, 2wheeler, commercial vehicles, special utility vehicles - interiors, exteriors and component design; Design research - user research, primary and secondary, usability analysis and trend analysis; User Experience design - in-vehicle experience, interaction design, visual design and motion graphics design; Mobility ecosystem design and Electric Vehicle design. INITIA is a fully owned company by UnoMinda - a leading Indian Tier-1 component manufacturer.