The business of Brand Kare is neatly summed up in its theme line: "Building Bonds for Brands" . Brand Kare is consulting in the following areas, tailored to suit the Startup and Growing Enterprises (SAGEs) 1. Product/service concept testing 2. Positioning 3. Launch Model 4. Distribution Model and structuring 5. Consumer / Marketing Research 6. Communication 7. Consumer Connect activities (Below the line promos) 8. Digital marketing initiatives Brand Kare team members are experienced in different disciplines of marketing. Two of them are qualified Digital Marketing professionals. This enables Brand Kare to offer a hybrid approach - an optimum mix of conventional and digital marketing approach to branding. Brand Kare believes in the concept of "Marketing in the Indian Context" .India has always been the most challenging market for those who preach or practice marketing. Globally, India is being rated as a top market to focus on. Several challenger brands have been established over the years creating case studies. It is our earnest endeavour to create forums and encourage the marketing practitioners to share their experience and learning through case studies, articles and commentaries on brand marketing campaigns happening across length and breadth of India. Our blog www.brandkare.com aims to achieve this objective.