BAARS is an innovative design-led eyewear brand from France. We do functionalist eyewear like you’ve never seen before. Founded in 2014 by two friends, Guillaume Thuau, a designer and an electronic musician from Paris, and Marc-Antoine Rubaud, an optician from Annecy, and later joined by Christian Leicht, formerly a sales director at Mykita, BAARS is the realization of a shared idea that a sustainable and socially responsible eyewear brand with an innovative design would revolutionize the way glasses are produced and worn. Snap-on magnetic connectors replace traditional hinges and our frames complement the face without obstructing it. We use a design thinking approach and are guided by German industrial designer Dieter Rams’ 10 Principles of Good Design, a straightforward and timeless overview of what defines good design. Without screws or mechanical parts, there are less chances of wear and tear or breakage and this helps to extend the lifespan of your eyewear. Innovation the BAARS way extends to the way we pay attention to the shape and material of the frame as well as how it fits on the wearer’s face. Thoughtfully designed, sustainably crafted and assembled with amour in France. Connect with us. Together we redefine simplicity and functionality in a world of excess.