Founded under House of EstyJames (the parent conceptualizing branding studio), there is only one fundamental philosophy that persistently lies within - ‘the Art of Storytelling’. Be it an object, specimen, creature or an individual, Lou Lou James strongly believes that every character has a story of its own. Everything that surrounds us was created with its unique origin, shapes, texture and tone. Along with a design focus on practicality + functionality beyond its elegant aesthetics, the brand is set to create exquisite home living products that defines who we really are in the comfort of our own home. The choice of selection interprets one’s charisma and their taste of living in this rather modern yet challenging era. Seeing beautiful things make people happy, start with making each private living space an eye candy of its own! Embracing the freedom to be inspired and to inspire others, each and every piece of home items are carefully moulded by the brand’s very own experienced crafters to bring joy while documenting memories. To discover wild imaginations and the purpose of life, to unfold the tales even if it is the most minimalist kind. ’Cus all of these, make the most joyful moments of our lives. Lou Lou James, ‘Making Moments Magical'.