We are helping to design and create behavioral solutions for companies. Those are solutions that understand people, anticipate deficiencies and accept their imperfections. We are helping to change behavior by creating the bridge between the intention and action. Between what people want to do and what they actually do. The right behavioral solutions for example help us to make better financial or health decisions, direct us to more efficient changes or communications, affect what we buy on the street or online, and make us better off.