Pluck is based on the belief that one should be willing and able to do the hard work necessary to achieve one’s goal, every time. In technology media relations – for companies from a nascent to a global public stage – that work can be for a big release or an insightful contributed piece; from a sought after intro to an infographic, and everything in between. We believe that public relations is less “draft, distribute, repeat” and more “strategize, craft, share” and, as an extension of a company’s team, communications must play an increasingly integrated role in each of those latter steps. If these beliefs are something you can get on board with, we may have just what you need – pluck.