The Low/No category is experiencing a 51% growth year on year with a 14% increase in the frequency of purchase. Despite this 22% of those who choose No/Low drinks from a menu state that lack of availability is a blocker to choosing Alcohol Free Beer. So I have set up a company to fill the gap of distribution into the market. A recent Mintel report on Drinking Habits Among 18-24-year-olds found, the majority of 18-24-year-olds drank on only one or two nights a week. Those aged 18-34 are more likely to have consumed a NoLo drink, than those aged 35-54 and 55 and above. A recent study by the Portman Group found that 24% of British drinkers are keen to cut back on booze, rising to nearly a third (31%) for the 18-24 age bracket, dubbed ‘Generation Sensible’. With 24% of that age group never having drunk alcohol. 34% of people say that the Covid crisis has prompted them to actively reduce their alcohol consumption, in 2021/2022 19M consumers will be planning to reduce their alcohol intake by ‘Flexi-Drinking’. So if you need to stock up on Alcohol Free Drinks contact us.