The Asia-Pacific Association of Communication Directors (APACD) provides a peer network for mid- to senior-level communication professionals from all fields and industries across the Asia-Pacific region to discuss and formulate solutions to current communication challenges. The communications profession is becoming a key role in every company’s presence, values and strategy and thus it becomes more important than ever that the profession gathers to represent the entity of its occupational field, and to apply high professional standards to their work. APACD aims to establish common quality standards and advances professional qualifications within the field by providing publications and organising events and meetings. The APACD offers a platform of networking and exchange amongst its members and friends, and advances the visibility and reputation of the profession. It aims to foster diversity, overcome cultural barriers and to formulate communicative norms and expectations, resulting in the declaration of a pan-Asia-Pacific communication culture as a strong voice in an ever globalising world.