Coccole Bimbi is not just Coccole Bimbi, it isn’t just a kids’s wear shop - even if it sells clothes and accessories for the little ones. It was born in 1989 as a small shop, in Puglia. Later it became the center of a revolutionary experience, which expanded the shopping concept beyond traditional boundaries. Isabella Saponaro, Sabino and Cesare Morisco together built a metropolitan microcosm set up as a concept that talks about fashion mixed with different languages: art, design, happenings. Shopping at Coccole Bimbi is an experience where everything, even the lines and shapes of the furniture and installations, contribute to guide the costumers through path between brands which already have a strong history in luxury fashion (Fendi, Burberry, Gucci, Ralph Lauren); and younger ones which find their space creating new trends (Joshua Sanders Kidz, Little Marc Jacobs, Kids of Milan by Marcelo Burlon) and which show often to be sensitive in eco-sustainability (Mini Rodini, Bobo Choses, Stella McCartney Kids). Thanks to Coccole Bimbi’s continuous scouting and research it’s possible to find in Rutigliano a little bit of America, Asia and North Europe through new ideas and cool high quality contemporary brands. Coccole Bimbi opened an e-commerce with all “The Best Brands for kids in the world” ready at a click of button for the most ambitious parents. Blogger, influencers and design personalities from all over the world often collaborate with Coccole Bimbi and go naturally to join the store, enhancing Coccole Bimbi’s concept of living and bracing space, consecrated to experimentation that leads to the creation of new styles and trends in fashion and more.