Second Cup International is an entrepreneurial, franchisee-focused and driven organization with growth as its cornerstone. We are committed to growing both personally and in our businesses. Our concept and focus allows us to be differentiated from others who may be more prominent and corporately driven. Second Cup started in specialty coffee retailing in Toronto, Canada in 1975 and since then has grown our offerings to better serve our Second Cup café guests. Second Cup has expanded globally to over 35 regions. Our Vision is to be a leading global Premium Café Brand. Our mission is to continuously grow through innovation and dedication to excellence. Second Cup is committed to always deliver a premium café experience. Sophisticated Premium Café is how we define our ambiance. For our guests, the utmost in comfort and service underscore the Second Cup experience. Warm, comfortable yet modern and contemporary, rich and textured, familiar yet global, create a relaxed atmosphere. However, this is not an ordinary café. Second Cup is anchored by the barista station where our experienced baristas create premium coffee and specialty beverages which proudly define our reason for being. We recognize that convenience and comfort are key drivers in hospitality retailing today. We offer the convenience and speed of counter service. Second Cup is committed to extend the product delivery beyond the in store experience, to service and support, grab and go. We are a guest-focused company.