WHO WE ARE B. Well Babies is female founded, veteran owned American baby brand best known for our beautifully sleek designs and sustainable options that offer peace of mind when it comes to mealtime. Our company was born out of necessity. In late 2020, we were preparing for our sister and sister-in-law to both have their first child within a three month timeframe. We knew we wanted to gift them beautiful items that would make their life easier - something sleek yet eye catching, with added features that somehow make it seem like they just added an extra hour to their day! Our product focuses on those 3 things: simple, sustainable, and clean products that make your life easier and your #bwellbabe even cuter! We believe that our product is the hero of mealtime, making kitchen clean up quicker and giving you more time to make precious memories with your little. OUR MISSION We believe in wholehearted living, a way of life described by Dr. Brene Brown. Wholehearted living is all about living from a place of worthiness where you feel courage, compassion, and connection. Not just a feeling, but a belief that you are enough. We have always felt deeply about giving back to our community, but we knew that B. Well Babies could make a bigger impact than just the two of us. Because of that, we have partnered with Foster Village Charlotte to continue creating a community that uplifts foster children and foster families. We believe that with community and emotional and educational support, children feel empowered, inspired, and courageous. With the help of the B. Well Babies community, we can inspire a new generation.