There is always a better way. B4P stands for Benchmarking For Performance. We research, measure and quantify Sales and Marketing structures, strategies and ways of working (Processes) to improve performance efficiency and effectiveness in FMCG firms. Working in 20 markets around the world our benchmarking consultants reveal and share best practice between clients - confidentially and regularly. Clients acquire comprehensive, tailored recommendations that are best practice in Sales and Marketing. These are practical, tested competitive benchmarks that we identify for members to use in their resourcing and strategy decisions Clients can join our closed invitation-only LinkedIn groups to get advice from B4P experts and their peer clients on how others are tackling key issues in Sales and Marketing.