We have spent more than three decades creating and developing brands. Now we are pouring that knowledge of human motivation into digital capture sequences that stream brands into productive and profitable one-on-one engagement with their fans and customers. Our approach has always placed a strong emphasis on the customer experience our clients offer their customers. This approach has proven to be prophetic, because now it is those same customers who play a huge role in marketing communications. No matter what the brand vision internally, no matter how clever the advertising, it is the people who actually experience our brands who are going to carry our messaging into the digital world. More than ever, marketers must focus on making customer experience a powerfully positive experience. This might be the ultimate benefit digital technology has brought to consumers and society as a whole. Companies can't fake it anymore, using advertising to generate an endless wave of new customers to replace the disaffected. Now the disaffected have a digital megaphone, and they love to use it. The net result is that the companies that provide the best products, best processes and best customer experiences can rise to the top more rapidly than ever. Attracting new customers, delighting and engaging them at a level beyond the typical mobile app or loyalty program is what we help our clients do. TALENT is the secret ingredient in all of our work. Simply having the communications tools does not give you magical powers in the digital era. Brand methodology matters more than ever. Creativity matters more than ever. And working with the talented, brilliant, kind and absolutely responsible people we've managed to assemble on our team is as important today as it ever was. Visit our web site at www.thomaspuckett.com if you'd like to get a sense of the work we do and the companies we serve.