Sensitive Choice helps the millions of Australians and New Zealanders with asthma and allergies live and breathe better. As a not-for-profit created by the National Asthma Council Australia in 2006 we’re here to inform the public about asthma and allergy management and empower consumers to identify asthma and allergy-aware products and services. Products and services that are part of Sensitive Choice submit research and evidence which is assessed by an independent and voluntary panel of experts to determine their potential benefit to people with asthma and allergies.