Lifelounge specialises in connecting brands with young people. The always on, always connected. Those who influence the mainstream. Unlike most discipline-based agencies, we're segment-focused which enables us to communicate directly with 16-35 year olds via multi-channel messaging that results in the most authentic brand connections. We leverage our proprietary data (lifelounge.sweeneyresearch.com.au) and owned content platform Lifelounge.com to create branded content, spawn ideas and campaigns that disrupt, engage and entertain. Based in Melbourne Australia, Lifelounge client partnerships include: Fairfax (the vine.com.au), CUB, Oakley, PUMA, Levi’s, TAC, and several Victorian Government agencies.