The Health Industry Representatives Association focuses on promoting the manufacturers' rep function within the health care industry. Its members are independent sales agencies located across the nation who offer manufacturers a professional, highly qualified sales force. Additionally, our associate members are manufacturers who support the continuing use of independent sales agencies to market their products. Imagine partnering with seasoned sales professionals to sell your product. HIRA members know their territory and have great contacts to get “on the ground” information about new projects or new products. They have long-standing relationships with healthcare professionals, and their synergistic selling of compatible products often results in getting your product presented to new customers. Independent representatives do not get paid unless something is sold, so the incentive is boosting sales!