Seeking beauty is not just about restoring youthfulness – it resides in pleasing facial proportions. BEAUTIPHICATION™ is an injection facial procedure that follows Leonardo Da Vinci’s mathematical principle of beauty and harmony through “divine” proportion. It is a medical application of the concept that ideal beauty might be a universal notion, provable by the mathematical concept of “phi” (the golden ratio) long used by artists and architects. A caliper measuring tool, similar to the one used by the Renaissance master, maps out the injection of cosmetic injectables and dermal fillers (such as injectable fillers and Botox®, to put things simply) with the precision necessary to enhance features and restore smooth contours.