By The Design. Brand Culture Architects. Design is a behaviour, not a department. By The Design is a brand culture company based in South Africa, with a portfolio of international and local clients. We develop strong foundations for brands to develop alliances, attract talent and drive customer engagement to generate higher margins. Our philosophy is that design creates a culture and cultures drive behaviour. This is the foundation of our operation; we believe that the behaviour of every employee affects a brand’s success. As a team of thinkers, planners and doers, we commence with a full brand immersion. Armed with its DNA, we will define your brand essence, create your unique identity, educate leaders and staff, and assist in amplifying your story. For long term partners, we maintain an omnipresence to ensure that your brand culture lives and breathes through every facet of your organisation. The success of a brand is everyone’s responsibility; from the doorman to the CEO. Our goal is for more organisations to see the value of cultivating strong brand cultures; to grow their businesses and the economies in which they operate.