Sawwad is a character driven fashion brand, built on the latest hi-tech and sustainability methods. It introduces a new breed of fashion companies born out of the changes in the current socio-economic needs. Our mission is to create a digitally influential fashion universe which transforms the way of promoting fashion design - Utilizing AI/AR technology and built around an Arabian Sci-Fi comic storyline journey through powerful illustrations, sustainability messages, cutting - edge tech and music – all interacting simultaneously with the end user.