Ari Galper is the World's #1 Authority on Trust-Based Selling and the creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today. For years, ever since Unlock The Game® became a worldwide success, many of Ari's private clients, who were also Professional Consultants and Advisors like him, kept asking if they could take a "peek" under the hood of his business to see what his formula was for the way he positioned himself and his business so that he could essentially become a CATEGORY OF ONE – incomparable to anyone else in my market. Ari ended up doing more than just giving them a peek. He ended up not only showing them the Trusted Authority® formula, but also creating a "special forces" marketing team that could essentially turn their consulting businesses into a category of one in their respective markets. A "Trusted Advisor" is what someone becomes to their clients AFTER they make the sale. What Ari has done is turn a Trusted Advisor into a Trusted Authority, which is how Ari's clients are seen before they make the sale, positioning them in a special and unique way that removes resistance from their sales process.