Campbell Rinker specializes in conducting marketing research studies focused on the needs and perceptions of donors, members and alumni for clients and the nonprofit community at large. Its research has been featured in the Wall Street Journal, Yahoo Finance, the Huffington Post, the Chronicle of Philanthropy and Non-Profit Times. Led by Dirk Rinker - respected for his 30+ years of experience in the areas of direct marketing, donor motivations and behavior - Campbell Rinker is a pioneer in the emerging field of Donor Satisfaction research. Since October 2008 the firm has published the highly-regarded Donor Confidence Report. The firm has conducted hundreds of research projects for some of the largest and most respected nonprofits in America and the world, including CARE, Museum of Modern Art, American Red Cross, Arthritis Foundation, dozens of universities such as UCLA, University of Michigan, Fordham and Notre Dame, Museum of Fine Arts - Boston, American Cancer Society, The Gideons, International Bible Society, The Salvation Army and the Carter Center. The firm also publishes syndicated studies - where costs are borne by a group of clients - detailing donor perceptions and attitudes toward specific nonproft sectors (e.g. International charities), and professional attitudes toward service providers (e.g. Donor and Member Software user studies).