Curly Essence is a digital platform created by Ana Rita D'Almeida & Denise Sonnemberg, the main representative of some of the biggest brands in the curly hair sector. After three incredible years of sharing their natural hair journey with the fans,Refinery29 and Cosmopolitan UK, Curly Essence founders decided to combat the lack of access of products for curly, afro hair not only in the Portuguese but also in the European market. Offering on its platform innovative solutions that are available not only online but also in some physical stores in Lisbon, through brands with natural recipes without chemicals. Curly Essence thereby seeks to democratize access to the right products for all women, and above all, offer a unique experience between the brand and the consumer. Curly Essence asserts itself as a brand made by and for young women entrepre- neurs. Dedicated not only to your curls but designed for you, about you.