Lifelike develops highly immersive simulations based on AI - Artificial Intelligence and IV - Interactive Video for Training purposes. We believe the total and complete emotional engagement of the user is necessary to obtain effective training results. Our simulations improve people’s automatic behaviors because they allow the user to gather experience from continuous and contextualized feedback in a highly realistic, unpredictable and dynamic simulation environment. Scientific research conducted by prestigious universities around the world confirm the effectiveness of our approach and of our “ingredients”. The very high usage redemption by over 300 thousands users spread around the world testify the quality of our solutions.