Shelley D. Smith is a best-selling author, consultant, and Founder & CEO of Premier Rapport consulting firm. Her experience over the past 35+ years has earned her a reputation as the Creator of the Culture Inquiry in businesses all along the east coast, and beyond. A highly-sought after speaker and business culture inquiry consultant, Shelley asks tough questions to hone in on pain points and areas of opportunity for companies to grow. The most recent of her five published books, titled How to Avoid Culture Big Fat Failures (BFF), has rattled and disrupted corporate America in a highly effective manner. Her culture approach includes four phases: inquiry, analysis, creation, and curation. Numerous C-suite executives have tapped Shelley for her sharp insight and professional recommendations to shape the culture they’ve envisioned, increase profitability, decrease employee turnover, and retain top talent. Companies of all sizes are taking note of Shelley’s ability to put out fires as well as cultivate a company culture which is more fire-resistant moving forward. The Premier Rapport consulting firm delivers authentic, focused, actionable, and measurable results in a timely fashion, with an emphasis on long-term solutions. Find Shelley’s advice and wisdom in various publications, podcasts, DisruptHR events, SHRM events, and culture conferences, as well as her website PremierRapport.com.