Studio PI is an award-winning photography and illustration agency that promotes equality and celebrates diversity.    The Government’s All-Party Parliamentary Group for Creative Diversity found that certain sections of society are greatly underrepresented in the creative industry: women; people of colour; people living with disabilities; and people from working-class backgrounds.   Studio PI’s founder Sachini Imbuldeniya, falls into all four of these underrepresented groups and launched the agency to redress the balance, with a mission to create a fair and unprejudiced place to work in.   “This isn’t just about promoting diversity of people working in our industry,” she says. “It’s about creative diversity too. Clients and brands will benefit from a wider range of fresh voices, bringing with them a new perspective to the content we produce. It isn’t just the right thing to do in terms of supporting underrepresented talent – it makes our work better too.”   Studio PI currently has nine photographers and eleven illustrators on its roster, they were selected by a panel of 50 industry experts via a blind judging process where all names and biographies were removed to avoid any unconscious bias.    “As brands become increasingly more aware of the importance of diversifying their content, we have seen a positive increase in the ones that share our core values and want to collaborate more and more with fresh voices. Studio PI is a creative space that allows these voices to thrive, enabling them to reflect, through their own work, a more balanced visual representation of the world.”