ELEEELS supplies fashionable, stylish, sporty and lifestyle-oriented massage devices, on the principle that technology-driven innovation leads to healthy lifestyle. ELEEELS combines ELE (electric) and EELS (eels), implying fast movement, power and flexibility. ELEEELS’ brand core values include innovation (devoted to developing new massage devices), customer community building (interact with customers through sharing technology and knowledge), customer orientation (placing customers’ needs in the first place), and open-mindedness (attentive to internal and external feedback for continuous improvement). ELEEELS cares about the health of each customers by sharing technology and knowledge to educate them using massage devices to relieve, treat, and prevent muscular strains, as well as build muscular strength and muscle elasticity. As a result, they can be energetic, enjoy life, and healthier than ever before, with better work and sports performance.