At Macuject we believe good vision is a human right. However, despite the availability of effective therapies, millions of people go blind unnecessarily every year through under treatment. Macuject is a software platform that addresses the treatment gap in blinding retinal disease. Our mission is to prevent blindness by guiding doctors and patients to individually optimised treatment strategies throughout the life-long treatment journey. Patients gain the best visual outcomes, support and insight into their condition. Doctors benefit from streamlined workflows, and decision support that integrates their personal treatment preferences with AI-powered image analysis, patient history, and optimal treatment protocols. The healthcare system profits from real-world research linking decision-making behaviours to optimal outcomes and reduced societal burden. In this way our approach to closing the treatment gap by guiding both doctors and patients brings benefits to all stakeholders in blinding retinal disease.