Embarking on parenthood is a bit like being expected to find your way in a jungle with no map and no guide. It’s bewildering, exhausting and scary at times too. When any family sets off on this incredible journey, Bounty’s there, guiding the way. We support families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. We aim to be the first place new mums turn to for advice, help, reassurance and information. We also welcome them into an online community where they can share problems, worries, tips and achievements with a support network of mums who are going through the same thing. As well as providing new mums with the timely advice and expert knowledge new mums need, we introduce carefully chosen products and services to mum that we know, as parents, can be invaluable through the different key stages. Every mum that registers with us is eligible to receive a total of four Bounty Packs; filled with free samples, money-off vouchers and useful information, plus free guides offering practical, up-to-date information, advice and guidance from pregnancy and beyond. In supporting mums, we’re also supporting the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.