Advanced Flooring Systems. Starting Line Floor Coatings is an industrial flooring contractor. We specialize in Epoxy, Urethanes, Colored Quartz, Modified Acrylic Cement, and Polyurethane Modified Concrete. Starting Line Floor Coatings is a Minnesota based company with over 35 years of generational experience. We are dedicated to quality, customer satisfaction and industrial strength production. From inquiry to completion of your project, we have a proven process that will guarantee your project is completed to your satisfaction. Family operated, experienced and high quality materials equal years of high strength, long lasting flooring for your home or business.