Blue Edge Marketing was established to enhance the effectiveness of the marketing effort of its Clientele towards accelerating their growth performance to strengthen their market position within their Industries. The solutions we provide include Strategic planning and Institutional Capacity building in Marketing, Branding, Communication and related disciplines. Our Team of Associates are functional specialists, each holding over ten (10) years’ experience in their Marketing and Business areas of expertise. Our Clients therefore work with Specialists who understand how to navigate the dynamic and emergent trends within their Industries to identify key opportunities and recommend practical long-term solutions that deliver sustained growth. We have served Clientele across the public and private sector including Apiculture; Dairy, Energy, Financial Services, Freight and Forwarding, Government Ministries such as Health, Education and Gender; Government Parastatals; Human Resources; Legal; Media; Development Funders and NGOs; and Real Estate Industries, to mention some. Our approach is highly participatory and consultative, with the Client involved every step of the way. We use this opportunity to train, coach and mentor the Client team with relevant marketing skills for effective implementation. All our solutions are founded on qualitative consumer insights, and the report-writing process is informed by tried and tested business and marketing planning models. As a result our solutions are long-term in impact, practical, relevant and immediately actionable. “…With the Business and Marketing strategy from Blu Edge, our visibility increased... and managed to secure a $6Million Grant from Global fund…. and also extend our Technical support to countries in the East, Central and Southern African region to improve diagnostics, through strengthening of TB networks and improving quality assurance”. LABORATORY MANAGER, Uganda Supranational Reference Laboratory [2017]